Highway 179A being called one of the most dangerous stretches of roadway in the panhandle and a 26-year-old Bonifay man was its latest victim.
Robert Brown reportedly lost control of his SUV around a sharp curve on Holmes County Road 179-A.
Investigators say Brown drove through a patch of trees before slamming into a culvert. He was pronounced dead at the scene.
Highway 179-A is often referred to as the Westville Parkway, or the River Road.
Half-dozen lives have been lost there in just the last few years.
The Florida Highway Patrol continues its investigation into this latest fatal accident.