He was known to millions as the tough man who made a tender chicken. Poultry industry giant Frank Perdue has died. He was 84 years old.
The company says he died after a brief illness.
He turned a back-yard egg business into one of the nation's largest food companies.
Perdue was a hands-on CEO who become famous as the company pitchman for Perdue Farms in hundreds of television, radio and print ads spanning more than two decades.
His slogan was, "It takes a tough man to make a tender chicken."
His son, Jim Perdue, became chairman in 1991.