American West airlines added flights from Dallas and Chicago to Fort Walton Beach's regional airport.
The tourism demand continues to grow along Florida Gulf Coast; officials with South Walton Beach Tourist Development Council say there was a 22-percent jump in bed tax revenue in June.
July saw a ten-percent rise.
The numbers are not yet in for August, but it's expected to be a double-digit increase as well.
Executive Director South Walton T.D.C Kriss Titus said "Our research indicates that 90-percent of our visitors are repeat customers and they'll do without their latte and blue berry muffin to save enough money so they can come here."
With a weakened U.S. dollar, tourism officials are expected to see a record number of Canadian snowbirds arriving along the Gulf Coast this fall.