Looking for a way to build its business, Taco Bell wants to become a destination for snacks.
The fast food chain plans to announce this week an expansion of its sweet treats menu, with the addition of churros and cookie sandwiches to its current lineup of cinnamon twists and caramel apple empanadas. And in coming weeks, it will beef up its offering of savory snacks with the introduction of its "loaded grillers," which are nachos, chicken or loaded baked potato wrapped in a tortilla.
By early next year, Taco Bell plans to launch a "Happier Hour" TV ad campaign touting its snack offerings.
The move follows a broader trend in the fast-food industry, with companies trying to find new ways to attract customers at all hours of the day, including breakfast.
Taco Bell is owned by Yum Brands, which also owns KFC and Pizza Hut.