Campbell Soup executive dies

DELRAN, N.J. (AP) - The Campbell Soup Co. executive who was
behind the enduring brands SpaghettiOs and Chunky Soup has died.

Donald Goerke (GUHR'-kee) was 83. A Campbell spokesman confirmed
that Goerke died of heart failure Sunday at his home in Delran in
southern New Jersey.

Goerke was marketing research director of Campbell's
Franco-American line in the early 1960s when his group started
dreaming up pasta in shapes that would appeal to kids. He chose the
o's. They were marketed with the unforgettable tagline, "Uh-oh,

Later, he helped introduce Chunky Soup, a hearty ready-to-serve
soup that stood out from the company's traditional line of
condensed soups.

The Waukesha, Wis., native worked for Camden-based Campbell for
35 years, retiring in 1990.

(Copyright 2010 by The Associated Press. All Rights Reserved.)

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