"The Early Show" producer leaves for social project

NEW YORK (AP) - The executive producer of "The Early Show" on
CBS is leaving to start a new venture that aims to bring together
traditional news content and social media.

Zev Shalev (SHAH'-lehv) is the chief behind-the-scenes executive
on the morning show, which has seen some ratings growth despite
being perpetually in third place behind "Today" and "Good
Morning America." CBS has not named a replacement.

Shalev's new Web site, called NewsTsar, is expected to begin
operation next spring. He says he wants to find a way to use
material like Twitter feeds and cell phone video in news stories
and involve the public in a new way.

Shalev says he has always wanted to start his own company.

(Copyright 2009 by The Associated Press. All Rights Reserved.)


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