"King James" is a two-time NBA champion and now a soft drink pitch-man.
Lebron James of the Miami Heat unveiled a new flavor of sprite at a South Florida nightclub on Thursday night.
The new "Sprite Six Mix" offers a flavor the Coca-Cola company says was created in part by Lebron himself.
Tasters say it comes with a hint of cherry and orange, along with the traditional sprite lemon-lime.
Coca-Cola says the limited-edition beverage is now available nationwide.