Indiana police department uses emoji on speed signs

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Danville, INDIANA (WTTV / CBS Newspath) -- The Danville, Indiana, Metropolitan Police Department is taking a different approach to curb speeding drivers.

The Danville, Indiana, Metropolitan Police Department is taking a different approach to curb speeding drivers. Tuesday (2/6), the department installed a "Digital Driver Feedback" speed sign along a stretch of a street. Courtesy: WTTV / CBS Newspath

Tuesday (2/6), the department installed a "Digital Driver Feedback" speed sign along a stretch of a street which, officers say, is notorious for speeders. The sign posts a driver's speed followed by emoji-like characters providing "feedback" - a smiley face, or a frowning face.

The digital sign also records data about what time of day drivers are speeding the most. Lien says the department plans to use the data to help better direct their speed enforcement patrols.

Lien says the department has had an issue with speeding and accidents on certain roads. They hope the new sign can grab drivers' attention and encourage them to do the right thing.

The department says it plans to move the feedback sign to different locations in the next couple of weeks to help gather data in common speed zones throughout the town.

If the sign proves successful, the department plans on buying more to stage at multiple locations.



 
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