(CNN) -- Today is the 4th of July.
So what are Americans doing and buying for the 4th?
According to WalletHub.com 27.6% of those surveyed plan to buy more patriotic merchandise for the 4th.
They're also buying fireworks, more than $800 million will be spent on that this holiday.
And beer sales should be brisk, WalletHub says the 4th is America's #1 beer-drinking holiday.
65% of those polled say they plan to attend a picnic this Independence Day.
And picnics mean plenty of food -- more than $7 billion is spent annually on 4th of July eats.