For Dothan Civic Center's performing arts director Marshall Perry the Dothan Hoops Classic not only showcases young talent, it attracts crowds that want to see the action as well.
"In the last seven years this tournament has given back to the schools that participate just under a quarter of a million dollars," says Perry.
This year's 16 teams have already attracted four-thousand visitors on the court. Money is generated through ticket sales and concessions.
Perry says there are other factors that have a positive impact Dothan's revenue as well.
"People are buying gasoline, they're going to the grocery stores, their staying in hotels this brings a lot of economic money into this market and that's one of the things we are very excited about."
While Perry says he's excited about how much money this event brings to Dothan, he says players are a little more excited.
Each one will take a home a small amount of cash but the top team will win big. Another bonus, all the players are local--that means their winnings will stay in the Wiregrass.
"We tried to keep the draw local because what we want to do like I say is give the money back to the local schools. Of course we have teams all over the wiregrass that would love to be in this tournament but we try to keep this tournament local so this money generated can benefit local high schools here in the wiregrass area," said Elston Jones, the Leisure Services Director.
As if the game isn't already enough to cheer about the positive affect it has on Dothan looks like another slam dunk. Over the past three days the event has already raised nearly 20-thousand dollars and it still has three days to go.